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             Nevada sportsbooks win $5M on Super Bowl
                                          By DAVID PAYNE PURDUM 

                                 There’s no stopping Las Vegas

Nevada sportsbooks won $5,064,470 off of $93.9 million in Super Bowl wagers and have now come out ahead in 20 of the last 22 Super Bowls.

The $93.9 million wagered at Nevada's 184 is the most in five years, according to numbers released by the Gaming Control Board on Monday. The $5 million won on the Giants’ victory over the Patriots crushes last year’s measly $724,176 books won on the Packers’ victory over the Steelers, but is the second lowest amount won since 2002.

The books suffered their biggest loss on a Super Bowl ever in 2008, when the Giants' upset the Patriots.

Books won 5.4 percent of all wagers placed on the Super Bowl. They had averaged an eight-percent rate over the last 11 Super Bowls.

Nevada sportsbook results from last 12 Super Bowls:


YEAR    WAGERS      WN/(LOSS      WIN%     GAME RESULTS

2012    $93,899840    $5,064,470    5.4%    N.Y Giants 21, New England 17
2011    $87,491,098    $724,176    .083%    Green Bay 31, Pittsburgh 25
2010    $82,726,367    $6,857,101     8.3%    New Orleans 31, Indianapolis 17
2009    $81,514,748    $6,678,044     8.2%    Pittsburgh 27, Arizona 23
2008    $92,055,833    $(2,573,103)   -2.8%   N.Y. Giants 17, New England 14
2007    $93,067,358    $12,930,175   13.9%   Indianapolis 29, Chicago 17
2006    $94,534,372    $8,828,431     9.3%    Pittsburgh 21, Seattle 10
2005    $90,759, 236   $15,430,138  17.0%   New England 24, Philadelphia 21
2004    $81,242,191    $12,440,698   15.3%   New England 32, Carolina 29
2003    $71,693,032    $5,264,963     7.3%    Tampa Bay 48, Oakland 21
2002    $71,513,304    $2,331,607     3.3%    New England 20, St. Louis 17
2001    $67,661,425     $11,002,636  16.3%   Baltimore 34, N.Y. Giants 7


  Super Bowl Earns Largest Ever U.S. TV Audience (Again)

Final Ratings NFL Ratings Super Bowl Ratings For the third consecutive year, the Super Bowl earned the largest U.S. television audience of all time.

The 2012 Super Bowl, won by the Giants over the Patriots, earned a 47.0 fast-national rating and 111.3 million viewers on NBC Sunday evening — up 2% in ratings and less than 1% in viewership from last year (GB/PIT: 46.0, 111.010M, FOX), and up 4% and 5%, respectively, from 2010 (NO/IND: 45.0, 106.476M, CBS).

The game ranks as the most-viewed U.S. television program of all time, and the highest rated since the 1994 Winter Olympics on CBS (48.5).

This is the third straight year that the Super Bowl has earned the largest U.S. television audience in history. Prior to 2010, the most-viewed program was the 1983 series finale of M*A*S*H on CBS (105.970M).

In addition, this is the fifth straight year that the Super Bowl has hit a record-high in viewership. Prior to 2008, the most-viewed Super Bowl of all time was the 1996 Cowboys/Steelers game (94.080M, NBC).

Viewership for the Super Bowl has increased in seven consecutive years, adding 25 million viewers since the 2005 Patriots/Eagles game earned just 86.072 million on FOX. The seven consecutive years of growth is the longest such streak in the history of the Super Bowl. Having said that, Giants/Patriots had the smallest increase in viewership of those seven games.

Sunday’s game was a rematch of the 2008 Super Bowl, which the Giants also won. The 2008 game earned a 43.1 final rating and 97.448 million viewers on FOX.

Ratings and viewership peaked at a 50.7 and 117.7 million from 9:30-9:58 PM ET, just above last year’s peak of 49.2 and 117.2 million in a similar timeslot (9:30-10 PM).